BRANDINGImpact Agape Ministries (I AM) is a Christ-centered church organization whose mission is to: “impact the community through the powerful teaching and the down to earth application of God’s word. To create an environment where people will be comfortable in using their gifts, talents, skills and ability to the glory of God. To teach how to use the power and authority of God’s word to make what God has done for us through Christ Jesus a reality”.
I met with the Pastor and Creative Team at Impact Agape Ministries to discuss their vision for the ministry's logo. After our initial conversation I came up with two solid concepts that would meet their expectations, as well as challenge their reservations about implementing "cliché" elements into their final design. |
USING THE LOGOAfter the logo has been finalized, I provide the client with a Graphics Style Guide that highlights the rules for using the final logo. The Graphic Style Guide also includes an approved color palette and fonts.
(Clients do not always adhere to the suggested guidelines.) |
Flag Banner that utilizes the Impact Agape logo and branding guidelines.
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